Our Expertise
What sets us apart.
Our team is comprised of senior consultants who have spent their careers working in-house for global companies in strategy, operations and human resources, making things happen and driving business results. We have also spent the past 15+ years working with Fortune 500, global, fast-paced and innovative clients. Our consulting practice focuses on leading significant business transformation efforts from strategy to solution development through execution. We are thoughtful and passionate about what we do and how we do it, tapping into your business needs and culture to develop practical and relevant solutions that make an impact.

Business Strategy Consultants
Business strategy experts to delve deep to uncover and identify the unique challenges your business is facing, crafting tailored recommendations to maximize your business opportunity while staying true to your brand promise. We capture your business value, target capability gaps and navigate the ever-evolving landscape of industry trends, competitive dynamics and market segments to deliver optimal returns. We leverage our expertise in aligning your market, product and digital strategy with your business model to accelerate your top line revenue potential. Our approach is rooted in understanding your alliances, services provided, technology platform and organizational capabilities, ensuring that you capitalize on what sets you apart in the market.

Transformation Consultants
Transformation and organizational development experts to define your core strategic capabilities and align your operating model, organizational design, structure and roles to fully realize your business potential. Our practices are deeply rooted in understanding human behavior and implementing proven change management practices. With extensive experience in organizational and talent development, we guide you to create an organizational ecosystem and culture to elevate employee engagement and performance. By deeply understanding your strategic vision, we accelerate your changes through targeted activation and adoption enablers. Our commitment is to guide you through every stage of transformation, ensuring your goals are met comprehensively end-to-end.

Innovation Consultants
Digital product strategy experts that specialize in crafting visionary product experiences aligned to growth objectives related to market expansion, customer retention and enhancing customer lifetime value. Utilizing our unique innovation sprint methodology, we minimize the investment needed to explore new ideas while delivering holistic guidance to your operational teams. Our lean approach includes the creation of a vision prototype, a strategic narrative, pitch deck and a roadmap. Beyond strategy development, we build internal capacity by establishing custom innovation programs and coaching on the necessary methodology, tools and outputs. This ensures sustained capability for exploring new opportunities, enabling continuous innovation within your organization.

Organization & Talent Consultants
Leadership and organizational talent experts to curate, orchestrate and facilitate organizational health, transformational leadership, management and professional development solutions to unlock employee performance, engagement and personal satisfaction. Our expertise extends to global executive alignment and governance, senior leadership engagement and development, entry level management and professional programs. With a proven track record in developing comprehensive solutions and systems for your end-to-end talent lifecycle, including people, talent and learning strategies, performance systems, talent and succession frameworks and mentoring, sponsorship and onboarding programs that elevate employee experiences and drive sustained performance.

Business Strategy Consultants
Business strategy experts to uncover and identify challenges that your business is facing and make recommendations to optimize your business value and stay true to your brand promise. Capture your business value, target capability gaps and understand industry trends, your competitive landscape and market segments and delivery highest returns. All while grounding in your alliances, service provided, technology platfom and organizational capabilities require. We ensure that you are capitalizing on what sets you apart.

Transformation Consultants
Transformation and organizational development experts that build strategic capabilities, improving operational systems and process, ensuring organizational design, structure and roles align with business needs. Extensive experience in performance and talent management to support organizational growth and employee capability needs. Leadership and culture alignment to improve employee and business performance. We accelerate your changes by understanding your strategy and how to go after bringing your new model to life through targeted activation and adoption enablers. We ensure you meet your transformation goals end-to-end.

Innovation Consultants
Digital product innovation expertise that increases the success of executing strategic growth objectives which require digital product delivery. . .

Organization & Talent Consultants
Leadership and organizational talent experts, helping individuals reach potential in professional performance and personal satisfaction, fostering personal accountability and leadership presence, and strike the right balance of focus, delivering results, team engagement, listening and inspiring others. Global executive alignment faciliation and senior leadership development experts. Integrated organizational talent experts with proven track record developing people and talent strategies, leadership and professional development programs and performance management, career development, succession, mentoring, sponsorship and onboarding programs to improve employee experiences and drive performance.
Yvette Hetrick
Founder, Chief Executive Officer

What sets Optimized Solutions apart from other consulting firms is our ability to work side-by-side with our clients as if we’re an extension of your internal business team, while providing external expertise, best practices and world class solutions…and we aren’t afraid to get messy with you, every step of the way. We bring your strategic imperatives to life and architect the optimal design, all while assembling and leading the implementation approach to gain business traction and see adoption results quickly. Every consulting engagement is unique, and requires customization and thought partnership to match your challenges. We dig into every consulting experience, like we did when we worked in-house, to align your culture and business practices with what’s changing. We place high value on matching our diverse consulting team expertise to your business solution opportunities.
I believe that life isn’t about finding yourself, it’s about creating yourself and opportunity. We deliver by getting at the core of the real business issues, the power of collective thought, working as an integrated team, being practical about what’s possible…and the magic is in the sequencing!
Why we’re a practical, relevant, high quality and uniquely curated consulting firm.
Yvette Hetrick is the founder and CEO of consulting firm, Optimized Solutions. Her skills and perspectives are informed by 20+ years’ experience in senior leadership positions in Strategy, Operations and Human Resources. Yvette pivoted from her in-house business career and founded Optimized Solutions in 2007 to focus on helping Fortune 500, global, fast-paced and innovative companies optimize their business environment and ensure teams have the capabilities, direction and alignment to deliver results.
At Optimized Solutions, Yvette and her team of transformation and organizational development senior consultants enable companies to navigate periods of significant change from strategy through execution. Yvette is globally recognized as an expert in business transformation & activation, global integration, culture assimilation, organizational health, team effectiveness and executive alignment, which serve as the backbone for Optimized Solutions consultative success and results.
As a career "accelerator," Yvette's strategic insight helps clients seize optimal market share and strengthen value creation. Optimized Solutions advisory spans building scalable models, navigating complex transformations, activating operational practices, and calibrating talent readiness to align with core business strategies. This unique approach connects evolving cultural norms with the ability to enact bold, scalable change, focusing on organizational capabilities, getting the environment right, reinforcing key behaviors and promoting experiences that directly impact actions and results.
Passionate about cultivating leadership, Yvette and her team provide solutions to bring to bear mindful and deliberate leadership to fuel collective innovation, introspective growth and empowered accountability. Optimized Solution’s Organizational Health, Transformational Leadership and Management Fundamentals programs help organizations realize their business and talent potential through proven workshops, simulations, tactics and proprietary frameworks. Yvette is an active mentor and coach, with a special emphasis on empowering female leaders, underpinning her commitment to diversity and equity in leadership roles.

Business Strategy
Consultants
Business strategy experts to uncover and identify challenges that your business is facing and make recommendations to optimize your business value and stay true to your brand promise. Capture your business value, target capability gaps and understand industry trends, your competitive landscape and market segments and delivery highest returns. All while grounding in your alliances, service provided, technology platfom and organizational capabilities require. We ensure that you are capitalizing on what sets you apart.

Transformation
Consultants
Transformation and organizational development experts that build strategic capabilities, improving operational systems and process, ensuring organizational design, structure and roles align with business needs. Extensive experience in performance and talent management to support organizational growth and employee capability needs. Leadership and culture alignment to improve employee and business performance. We accelerate your changes by understanding your strategy and how to go after bringing your new model to life through targeted activation and adoption enablers. We ensure you meet your transformation goals end-to-end.

Organization & Talent Consultants
Leadership and organizational talent experts, helping individuals reach potential in professional performance and personal satisfaction, fostering personal accountability and leadership presence, and strike the right balance of focus, delivering results, team engagement, listening and inspiring others. Global executive alignment faciliation and senior leadership development experts. Integrated organizational talent experts with proven track record developing people and talent strategies, leadership and professional development programs and performance management, career development, succession, mentoring, sponsorship and onboarding programs to improve employee experiences and drive performance.